It is an investor's dream: an industry with steady annual growth, healthy cash flow and high return on capital. That's the direct selling industry, in which independent contractors sell products and services directly to customers, away from a fixed retail location. And it's used to distribute just about anything you can imagine, from kitchen accessories to clothing.

If you're exploring direct selling using the party plan method...

Let us help you...

• Understand the direct selling industry; its history, its nuances and the current outlook.
• Comprehend the direct selling "party plan business model" – everything from sales force productivity to gross margin requirements to the cost of sales and marketing strategies that are unique to the industry.
• Assess your potential competition in the industry.
• Develop a business plan for your direct selling venture.
• Understand the challenges of building, inspiring and retaining a direct selling sales force.
• Learn the components of an effective marketing plan for the direct selling industry.