Direct Selling Strategies, LLC

Team Member Bios

		Chris Yourex STRATEGIC GROWTH AND COMPANY FOUNDER Chris's core strength centers on his financial background. Without a doubt, growing a direct selling company requires intense creativity and financial discipline. As a former Vice President of Marketing for a national direct seller and a Certified Public Accountant, he perfectly blends these two competencies. His unique skills are essential to helping growing direct selling companies reach unparalleled levels. Chris enthusiastically leads our team of energetic direct sales industry experts to find innovative and custom solutions for each client.

		Don Jonas SALES FORCE DEVELOPMENT AND TRAINING The overall focus of Don's over 25 years of direct selling experience has been the recruitment and training of sales forces. During his 10 years at Avon Products he held the positions of Division Sales Manager, National Recruiting Manager and Sales Training Manager. His involvement with two direct selling start-up companies gave him extensive experience in recruiting and developing their initial core group of consultants. It is this core group that starts the geometric organic growth of a sales force. As Vice President of Sales for two major direct selling companies Don had responsibility for growing the sales force and improving their productivity. Don has extensive experience in developing tools and training for reinvigorating recruiting and increasing retention.

		Nadine Murray EVENTS SPECIALIST What happens to your direct sellers DURING your company's convention or regional meeting? In a word – magic! What happens AFTER they leave? Results!...they sell more... they recruit more...and they stay longer. And that's just for starters. For over 20 years Nadine has been producing events that attendees won't soon forget. From site selection to contract negotiation to program planning and execution, Nadine has been at the forefront of producing impactful special events.

		Denice Tegethoff BRAND AND WEB STRATEGIST Helping you create and build a successful brand is Denice's specialty. One of the vital elements in building a brand in the party plan industry is consistency – consistency in the brand proposition, tone of voice, and visual identity – across all communications and at all customer touch points. In addition, Denice has expertise in using the web to strategically communicate with your direct sellers and customers. Let her vast experience help you develop marketing strategies that build your brand and utilize the web to its fullest potential.

		Sandy Beggs INSTRUCTIONAL DESIGN/WRITER Sandy has wide-ranging expertise in the development of marketing collateral for the direct selling industry. Whether you're presenting your career opportunity or hostess plan or creating a monthly newsletter, Sandy knows how to do it effectively while making a lasting impression that delivers results. A well-planned and executed marketing program is essential to any company striving to inspire its sales force to greater productivity.

		Brian Erlinder MULTI-MEDIA DESIGN Before you can reach your audience, you've got to first catch their eye. Brian's experience is invaluable in creating print and web-based communications that inspire and move your direct sellers to action. His expert knowledge in graphic design will help you present your brand compellingly and cohesively – throughout all your marketing materials and at all your customer touch points. Brian's attention to detail is invaluable in creating pieces that are not only visually persuasive, but communicate both effectively and compellingly.
		Mindy Hilt MULTI-MEDIA PRODUCTION For over a decade, Mindy has been creating video and audio communications that truly inspire. Whether it's a training DVD, training audio, video presentations for conventions or special events, Mindy understands the unique challenge of communicating with direct selling audiences. Video and audio are tremendously effective ways of communicating with a sales force spread out across the country ...OR the world. When the leaders of a direct selling company can't be everywhere in person and a printed message or email just won't do – audio, video and DSS are certainly the answer.